Stitch Fix

Expanding
the
brand audience.

I first heard about Stitch Fix when their word of mouth success had started to saturate a like-minded audience. Expanding their direct marketing efforts did very little for growth. It was clear they needed to stand out in a sea of similar products, targeting a similar demographic. An awareness campaign that attracted a new audience, elevated the brand, and most importantly didn't alienate their core audience. Here are some of my favorite elements we created.

Relating

A brand
for everyone.

We upscaled the brand putting it in a progressive minimal world, a functional "sea of possible fashion", that reacted to a stylist voice as if it flowed with their thoughts. When fashion can be so personal this “sea of possible fashion” made the brand look inclusive. A core to any story is a relatable insight or truth. Finding the perfect fitting jeans or the dress for the occasion are universal problems the brand solves. And what can be somewhat complicated to explain, we used visual trickery to explain shipping while transporting from the the brand world to the real world.

FILMS

“TAP TO WATCH”

Scale

Custom
with continuity
and cost savings.

This was a favorite project of mine working with writer Christopher Penman and art director Brittany Tooker. They brought a passion for design and style the brand so desperately needed to be injected with. A real sense of detail across the whole brand experience even if it was a veneer. Together we produced in less than three months over sixty executions, sharing resources across multiple productions. This allowed us to make custom executions while retaining continuity and creating cost savings to saturate all channels for impact with a new audience.