Deezer

For music lovers.

Deezer is the fastest growing global streaming music service second only to Spotify and first in places where music is loved most, like France and Brazil. They are a premium service with the largest music collection, streamed at the highest quality. When I helped them they where looking to launch in the US. Priming for IPO they wanted a new look and platform that would make a statement in the States but not alienate their current international audience (read not too American).

Brand Attributes

Visuals bring clarity.

How many times do you see a brand list off their attributes... BOLD, SIMPLE, INCLUSIVE,... as if they are ownable. Overused and stripped from context they are meaningless. Expressing brand attributes in a image story creates something ownable. This process helps find the exact right words and the image brings power and clarity to it.

BRAND ATTRIBUTES

A new platform

Deezer
sounds like you.

Deezer is different by design. Deezer builds a unique music identity with every playlist, skip, share, and like that is contextual to when and where you are. As it gets to know you it intuitively finds music you’ll love at that moment, music that sounds like you. To bring this visually to life, I used the language of album cover art as inspiration and a lens to life moments where music plays a role.

GUIDELINES

Less this. More that.

Brands need to be highly dynamic, as rigidity fights relevance, but a brand still needs to have clear definitions. It is important to understand where the brand leans in a range. This is how I defined Deezer's most conflicted attributes.