AAA

Day of More

After developing a new set of social guidelines and toolkit for AAA, they wanted to see it in action as a year long sustainable campaign to sell their membership. With low awareness of benefits among current members it had to do double duty and work in organic as well as in paid.

The strategy was to further bring to life all the amazing ways AAA allows you to experience more when your not using your insurance.

FILMS

Awareness to Conversion

Using stories
instead of lists.

Simple little moments of experiencing more were dramatized in a series of short vignettes around two friends on an adventure that stretch the possibilities of what you can do in a day. Social posts drove to AAA’s membership page where a combination of the films and info on the different membership levels increased awareness and drove conversion with a 7x increase.